Background

Health Savings Accounts (HSAs) are a win-win opportunity for employers and employees. For employers, HSAs are a way of offering healthcare benefits at reduced costs. For employees, HSAs enable them to build a retirement nest egg while saving on healthcare costs each year.

According to the 2006 Spencer Survey of Consumer Driven Health Plans (CDHPs), the number of employers offering an HSA increased from 12% in 2005 to 28% in 2006. Despite this surge in employer adoption of HSAs, employees are not as eager to buy in. The Spencer Survey also revealed that the average adoption rate averages only 3% for companies offering HSAs.

So what can employers do to increase enrollment in their HSAs and as a result, increase savings? That's where we can help. AHI has teamed up with JoAnn Laing, a nationally known authority on HSAs and an advisor to hundreds of companies implementing HSAs to present:

PROVEN STRATEGIES FOR
INCREASING HSA ENROLLMENT

Wednesday, July 25, 2007
1:00-2:00 PM Eastern Time

CLICK HERE TO PURCHASE A RECORDING

Who Should "Listen In"

• Benefits Managers
• HR Professionals/Directors/Managers
• Office Managers
• Business Owners
  

— CONFERENCE OUTLINE —

OVERVIEW OF MARKETING HSAs TO EMPLOYEES

• Three case studies of organizations with HSA's Special considerations for selling program when converting from an existing plan
• Steps to take to create a successful plan to market HSA plan to employees
• Factors to help you define your workforce so that you can customize your marketing

IDENTIFYING THE THREE MAJOR GROUPS THAT CHARACTERIZE EMPLOYEES' HEALTH CARE PROFILES

• Key selling points for all employees to include in your marketing
• Specific selling points for each major group of employees, based on plan usage
• Points to consider for marketing to employees with families
• Special needs that should be addressed for employees with poor health
• How to address employee's "sticker shock"
• Advantages to emphasize to non-participating employees

SPECIFIC TACTICS TO SELL HSAs TO EMPLOYEES

• Advantages of different methods to address employees, including one-on-one and peer marketing
• Evaluation of the best tools to use in marketing efforts, including calculators, vendor materials, FAQs

FINANCIAL CONSIDERATIONS FOR MARKETING THE HSA

• What should be included in the marketing budget for
• HSA'S Considerations for additional administrative costs
• Evaluation of financial incentives to employees for participating in HSA plan

TIMETABLE TO IMPLEMENT AN HSA MARKETING PLAN

• 10 steps to follow in order to put a marketing plan in place
• 11 tips to ensure successful HSA adoption

Featured Speaker:

JoAnn M. Laing is President and CEO of Information Strategies, Inc., in Ridgefield, NJ. Ms. Laing is also founder of www.hsafinder.com. and the author of The Small Business Guide to HSAs and The Consumer's Guide to Health Savings Accounts.

She has helped firms across the nation successfully implement HSAs by identifying the key elements needed to make the enrollment process more effective and increase employee acceptance.

	This program has been approved for 1.0 recertification credit hours toward PHR, SPHR, and GPHR recertification through the Human Resource Certification Institute (HRCI). For more information about certification or recertification, please visit the HRCI homepage at www.hrci.org.

This program has been approved for 1.0 recertification credit hours toward PHR, SPHR, and GPHR recertification through the Human Resource Certification Institute (HRCI). For more information about certification or recertification, please visit the HRCI homepage at www.hrci.org.

Here's what our attendees have said about our conferences.

“Very good coverage of the subject matter. Thoroughly discussed and all questions were answered.” “Enjoyed the convenience of hearing the conference without traveling and losing a whole day to cover material.”